Social & Entertainment
HSBC Champions Challenge
The HSBC Champions Challenge returns as an interactive, multi-sport experience that reflects HSBC’s wider sporting partnerships. Fast, competitive and family-friendly, it invites fans of all ages to test their skills across a series of engaging challenges.
Train Like the Pros with Technogym
Technogym brings performance to the heart of the action with twice-daily golf-focused clinics at the Viewing Platform Booth and Driving Range. Using specialist equipment designed to improve mobility, strength and swing efficiency, these sessions give fans a hands-on taste of how elite players prepare.
Visitors can also take part in personalised wellness assessments throughout the day, gaining insight into key body metrics and practical tips to improve overall fitness. On Saturday morning, Technogym will host a guided warm-up ahead of the Long Drive Competition, giving participants the chance to loosen up properly before stepping up to the challenge.
Pin Seeker Challenge
At the driving range, the Pin Seeker Challenge puts accuracy to the test. Whether you’re a seasoned golfer or trying it for the first time, it’s a fun way to experience the pressure and precision of hitting a target under tournament conditions.
Swingphony
Swingphony puts a fun spin on swing analysis. Take a shot and see your swing translated into a unique musical “signature,” with a custom playlist built around your tempo and energy.
Kids Zone
The Kids Zone returns in 2026, bigger and easier to access, making it a natural stop for families. Young fans can enjoy balloon sculpting and airbrush tattoos from returning favourite Joseph Balloon, dive into the new Ball Pit Pool, or get creative at the Craft Area with Golf Ball Art using recycled materials. It’s hands-on, playful and designed to keep kids engaged throughout the day.
Telmont Champagne Garden
Telmont Champagne will present an elegant Champagne Garden along the 18th green, offering guests the opportunity to enjoy premium champagne by the glass or bottle in a relaxed garden lounge setting. Fans can unwind and socialise while experiencing Telmont’s refined craftsmanship and commitment to sustainable champagne production, adding a touch of luxury to the vibrant tournament atmosphere.